Fahrije Hoti and the Women of Krushë e Madhe run a thriving speciality foods company, named for the village they come from in western Kosovo’s Rahovec municipality.
The company was founded by Hoti as a means for socioeconomic recovery and empowerment in the aftermath of the Kosovo War, during which more than 250 men and boys from Krushë e Madhe disappeared — the presumed victims of a mass killing perpetrated by Serbian regime forces and sympathisers. The company is known across Kosovo for its ajvar, a staple condiment in the Balkans made from bell peppers and eggplants.